Glossary of marketing in online business
Click-through is when a user interacts with an advertisement and goes to the advertiser's website.
Click-through rate (CTR) is the frequency of clicks as a percentage of completed impressions. It is used as a measure of the effectiveness of advertising.
Click to Call is a service that allows a mobile subscriber to initiate a voice call to a specified phone number by clicking a link on a mobile website. It is usually used to improve and provide a direct response mechanism in advertising.
Commission is the amount of revenue earned by a publisher for certain quantifiable actions, such as selling an advertiser's product and/or service on the publisher's website.
Content Sponsorship is the advertiser's sponsorship of areas of content (for example, the entire website, homepage, or specific channel), including the total cost of the package, including any embedded or interrupting formats. This category also includes income related to email advertising or prioritizing search engine results that are included in the sponsorship deal.
Contextual advertising is advertising aimed at the content of a web page viewed by the user at a certain time.
A cookie is a small text file on a user's PC that identifies the user's browser and, therefore, the user so that they are "recognized" when they visit the site again, for example, it allows you to save user names and websites to personalize your offers.
Consumer announcements (Work and recruitment) - The advertiser pays for a place to display thematic advertisements related to work and hiring. Although some of them may include images, we think that the ads are listings, not graphic ads that reflect the thematic ads that you will find in the regional and national press. Unlike search ads, themed ads are usually listed according to a general category (in this case recruitment) and quite often on a website dedicated exclusively to that category.
Consumer ads (all other ads) are ads that belong to any category other than hiring staff, such as automotive. The reported income should relate only to direct advertising expenses, and not to money received from additional services.
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Click-through rate (CTR) is the frequency of clicks as a percentage of completed impressions. It is used as a measure of the effectiveness of advertising.
Click to Call is a service that allows a mobile subscriber to initiate a voice call to a specified phone number by clicking a link on a mobile website. It is usually used to improve and provide a direct response mechanism in advertising.
Commission is the amount of revenue earned by a publisher for certain quantifiable actions, such as selling an advertiser's product and/or service on the publisher's website.
Content Sponsorship is the advertiser's sponsorship of areas of content (for example, the entire website, homepage, or specific channel), including the total cost of the package, including any embedded or interrupting formats. This category also includes income related to email advertising or prioritizing search engine results that are included in the sponsorship deal.
Contextual advertising is advertising aimed at the content of a web page viewed by the user at a certain time.
A cookie is a small text file on a user's PC that identifies the user's browser and, therefore, the user so that they are "recognized" when they visit the site again, for example, it allows you to save user names and websites to personalize your offers.
Consumer announcements (Work and recruitment) - The advertiser pays for a place to display thematic advertisements related to work and hiring. Although some of them may include images, we think that the ads are listings, not graphic ads that reflect the thematic ads that you will find in the regional and national press. Unlike search ads, themed ads are usually listed according to a general category (in this case recruitment) and quite often on a website dedicated exclusively to that category.
Consumer ads (all other ads) are ads that belong to any category other than hiring staff, such as automotive. The reported income should relate only to direct advertising expenses, and not to money received from additional services.
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